It’s no secret that the use of mobile phones, tablets, laptops and everything in-between have massively grown in popularity for more than two decades across just about all aspects of our lives. From social media to banking to ecommerce and beyond, the world has gone digital. And by default (and necessity), so has teaching, training and communicating within and without our organizations.
Businesses of all types need training videos to teach and educate their employees, customers and prospective customers so they can get to know more about the company, product or service. Microlearning videos can drive understanding and results quickly. Thus, it’s essential organizations of all sizes strive to create engaging, innovative, creative, and to-the-point videos that stimulate the interests of employees and potential buyers alike. In short, microlearning is absolutely essential for keeping your business relevant in today’s highly competitive and ever-evolving markets.
What Is Microlearning?
Microlearning is a method of teaching and delivering frequent, bite-sized bursts of highly-focused content to learners. The information that is delivered in small pieces or units is proven to create better engagement and retention for learners. As a result, organizations today are more inclined towards creating short-form (single concept) training videos or tutorials to ensure that the targeted outcomes of the lessons are achieved and learners grasp the information that is being communicated.
Is It The Right Strategy?
Yes! Besides being an effective alternative to outdated methods of training - user manuals, long recorded webinars, endless hours of classroom training (and a lot of caffeine), microlearning can save your organization (and your learners) time, energy and money. In other words, custom microlearning videos are typically less expensive to produce, quicker to deploy, and often times provide better results than traditional methods of training.
So whether you’re looking to train new employees, new customers or deploy a content marketing strategy on YouTube, microlearning videos can help you succeed.
Here is an example of a microlearning video used in a content marketing strategy by an insurance agency. Notice they keep it short and to-the-point, which makes it easy to consume and retain.
Questions? Contact firstname.lastname@example.org