By now, we all know the importance of a great social media video strategy, but are we doing everything possible to see positive results? While that might seem like a heavy question, it’s always smart to examine our video content and see what we can do better.
There are so many factors that go into social media videos including quality of your footage, editing time, sound and maybe even subtitles or closed captioning. There’s certainly a lot to keep up with so we’ll go over all the different social media video strategies, content types and tips for your preferred social networks–including the channels you might not yet be using.
Social Media Video Basics
There are many ways you can approach your social media video content, but we recommend you ask yourself the following questions:
How will your audience have a cohesive understanding between your images and video content?
What’s your primary goal for creating videos?
These questions will help foster and grow your overall strategy.
Stay Up-to-Date With Social Media Video Specs
There’s nothing worse than putting a ton of time into creating a video that ends up being in the wrong format and therefore, not that useful to you. To avoid this, you will need to learn specs, sizes, dimensions and ratios to all your social media videos. This also includes your social media ad videos as well. If this seems overwhelming to you, don’t worry - we can help!
Instagram Video Tip
Instagram is all the rage these days and it seems like everyone is on it. If you don’t have an ig account, chances are your brother, sister or co-worker does and this proves the value of this market. With Stories, 60-second videos and Instagram Live, the network is all about video content.
5 Instagram Video Ads Tips to Wow Your Audience
Using video for Instagram Ads is a great way to get users to stop the scroll and engage with your content. However, most users will keep scrolling if they see “Sponsored” or if your content isn’t catchy. To avoid this, take a moment to read this post from Sprout Social on the five must-see tips for creating Instagram video ads: https://sproutsocial.com/insights/instagram-video-ads/
Facebook Video Tip
Video content on Facebook is a great way to increase awareness around your organic and paid content. If you’re promoting exclusive content or a source for general information, your brand has to provide context. Facebook expects to see video content take over text in the future, so get started on your strategy now and don’t get left behind.
The 6 Best Facebook Practices
This Facebook best practices guide goes over the reasons why your brand must adopt a video content strategy. Additionally, it provide tips on how to keep content short and sweet for your viewers. Learn more by visiting this post from Sprout Social blog post from Alex York: https://sproutsocial.com/insights/facebook-best-practices/
YouTube Video Tip
Another major player with social media video is YouTube. As the world’s second-largest search engine, YouTube is the mecca of social media video content. However, your brand can’t expect to start a channel with a few videos and see results. Learn how to promote yourself on this platform to see true results.
How to Promote Your YouTube Channel Like a Pro
If your video content on YouTube isn’t performing as well as you’d like, it might be time to reevaluate your strategy. Luckily, we’ve found this great guide on how to promote your YouTube with helpful tips and resources to get more out of the channel: https://sproutsocial.com/insights/how-to-promote-your-youtube-channel/
Many of our clients hire us to produce videos for their social media video strategy. Here’s an example of one we recently produced for a local YMCA to help raise awareness and financial support.
Sections of this article are cited from the Sprout Social website. Original article can be found here: https://sproutsocial.com/insights/topics/social-media-video/