Proof That Video Works

Updated: Oct 21, 2020

We know that by now, you know we love video and all its benefits. Hearing us talk about the endless options and opportunities that video offers is a great reminder of why it’s so awesome but does it really communicate what we’re saying?

In case you’re still on the fence, check out these 5 stats that prove the importance of video for businesses.

1. 70% of Consumers Say They’ve Shared a Brand’s Video.

According to MarketingCharts, the most important personal driver for users when sharing content is the desire to connect with people, share knowledge, or bring awareness to an issue. This is most commonly done through video that is funny or entertaining. 

As the video is shared, those who find the message resonates with them are the ones who will continue to investigate your company more, and your website can do the rest to help convert them.

2. Viewers Retain 95% of a Video Message vs. Just 10% When Read

Users tend to enjoy videos that aren't selling a specific product or service. This is because our brains actually don’t like overt selling, they prefer videos that evoke more emotion and don't show any obvious bias. 

This doesn’t mean you can’t be ultimately trying to sell with your videos, but be sure to make your videos relatable and not cheesy.

3. Average Users Spend 88% more time on a website with Video

We all know that users prefer to skim website content rather than read it in-depth, but if you invite them in with visual content that's enticing, unique, and creative, then they will take the time to give it a watch to see whether or not it meets their needs. 

4. 80% of Users Recall a Video Viewed in the Past 30 Days.

Wowzers! That’s a long time to remember a passing video which further proves how valuable video really is. When you see a video that you've particularly enjoyed (whether it's a tutorial on doing your taxes or a video of cute kittens playing), chances are you remember, and also share or mention that video to those around it. Creating videos that have effects like that are the perfect storm and can drastically help generate awareness for your video content. 

5. Consumers are 62% More Likely to Negatively View a Brand that Published a Poor Quality Video 

A poor quality video can be all you need to tarnish your brand's reputation. When creating video content, don't cut corners just to save money, you may find your company losing money in the long run.

Don’t forget to make your videos personal when possible. For example, that’s exactly what Judah (The Design Ninja) did in the following video. It’s a powerful way to introduce yourself (or brand) with a personal humorous touch.

Sections of this article are cited from the Impact Blog post by Christine Austin. Original article can be found here:

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