Customer stories are an extremely effective way to market your brand or service and appeal to a wider audience. Companies can talk for days about what they do for you, but hearing a real customer talk about their positive experience can go a very long way and often times be what your future client needs to make their decision.
If you have happy customers eager to share their experience, we highly recommend a video testimonial to add to your website or social media platforms. With today’s current health issues, this can easily be done remotely with no video quality sacrificed. Check out our guideline to producing a top notch testimonial video everyone will want to watch!
AUDIO SET UP
Your microphone choice is crucial and we suggest you use the highest quality microphone you have available. Typically this means you should avoid using your computer’s built in microphone. Use a USB microphone or a streamlined headset such as Apple Airpods or earbuds that include a built in microphone. An “earmuff” style headset is NOT recommended.
After you’ve set up your microphone, ensure your environment is as quiet as possible. Avoid being near loud appliances and pets or other people that can be heard in the background. Silence your phone and computer notifications.
Face Light - Ensure your face is lit well and evenly. Typically your face should be slightly brighter than the background. When possible face a window. This can provide a soft even light with good exposure. If a window is not available a lamp with a shade may work well.
Background Light - Avoid sitting with an exposed window behind you as this will “blow out” the background and make it difficult for your camera to expose your face correctly. If you must have a window behind you then it’s best to have curtains or a shade to diffuse the light from the window.
Background Composition - Your background should be neat and clear of clutter. However, it’s good to have some objects in the background and not just be in front of a blank wall. Avoid having ceiling fans turned on as this can create “flicker” and shadows on camera.
Face Composition – Ensure your eyes are near the top third of the frame. Fill the frame with your Face/upper torso as much as possible without extending your head beyond the frame. Your camera should be at eye level or slightly above eye level. It’s NOT recommended to have your camera below your eye level as this creates an unflattering look and often points up towards your nose.
After you have set yourself up, do a test run to check if everything looks clear and sounds great. Here is a great video that walks you through the various things you can do to improve your audio and visual-
Does your screen look similar? Is your screen free of shadows and can you hear everything clearly? If so, it sounds like you’re ready to begin and that’s exciting!