Using YouTube And The Power Of Video To Grow Your Business

Unless you’re in the video/tech industry, the idea of creating professional and engaging videos for your brand is probably intimidating. What’s the first step? How should you format and stage your videos? And above all, how much time does this all involve?

Don’t worry- we will break down some key points to help guide you through this journey. We can’t ignore the power of video and the future of social media so let’s hop on board and conquer it...who’s with me?

Why Use YouTube?

YouTube is the second-largest search engine in the world. It’s also the second-largest website and social platform, with over a billion subscribers.

YouTube has massive reach and immense opportunities for building brand awareness, driving website traffic, boosting customer engagement, and generating leads. This popular social network can help you promote your business even if you’re working with a tight budget.

Secondly, unlike other social channels where users swipe through content subconsciously, the YouTube viewer typically has a particular objective in mind, such as learning a new skill, solving a problem, or seeking entertainment. When you address the questions your ideal audience is asking, you make it easier for them to find your brand.

Yet another reason for using YouTube is that the vast majority of people would rather watch videos than consume written text.

Let’s read that last part again - the vast majority of people would rather watch videos than consume written text. Video is king!

YouTube in numbers:

  • 2 billion – The total number of monthly active users.

  • 30 million – The total number of daily active users.

  • 5 billion – The number of YouTube videos watched each day.

  • 67% – The number of people who prefer online video platforms like YouTube to live TV.

  • 95% – The number of global internet users who watch videos on YouTube.

In addition to that, YouTube reaches more people between the ages of 18 and 49 on mobile than any US TV network. In fact, people of all ages love watching online videos, and that trend is only set to grow in this and the coming years.

Getting Started On YouTube

First, let’s define your objectives. What are you hoping to achieve with YouTube video marketing?

For instance, do you want to:

  • Enhance brand awareness?

  • Generate more leads?

  • Boost conversions?

  • Improve customer engagement?

  • Increase sales?

Clearly defining your business’s objectives will help you come up with the right strategy. The right strategy will ensure that you create the most effective videos for your channel that will help you achieve your goals.

Budget-Friendly Marketing

Although video marketing seems daunting and expensive at first, it’s actually very easy and budget-friendly – if you have the right approach.

When it comes to promoting a business on YouTube or any other social media platform, many business owners mistakenly think that professional video marketing is simply not within their price range. But the truth is that you don’t need a massive budget to successfully market your business on this popular social platform.

One of the best ways to start is to produce videos that show people how to accomplish something using your product or service, or videos that clearly explains how your product or service works. When someone searches Google or YouTube related to your video you have a greater chance of getting your video in front of them. For example, here’s an explainer video we produced for a consumer-brand marketing company whose service is sometimes difficult to grasp and needs a little explaining.

Sections of this article are cited from the Orbit Media Blog post by Ron Stefanski. Original article can be found here:

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