Helpful Tips for Adding Video to Your Website

Your company website is often times the first impression for your potential customer so it’s vital to have important information highlighted and accessible in an easy to view way. No one wants to spend countless hours scrolling through paragraphs when they can watch a quick and engaging video instead.

We highly recommend video for all businesses, no matter what service you provide! Video is the most effective way to introduce your business, explain your services and review any other pertinent details your customers should know.

Check out these 3 helpful tips for adding a video to your website.

1. Introduce Your Brand With Professionalism

Having a professional produced video on your homepage that introduces your products or services is an amazing asset. Delivering clear and concise information, your video should explain what you do and address common questions your clients ask.

Some businesses choose to have a talking head style video so the audience can literally put a name to a face while others choose an animated style video. The industry you’re in dictates what style is best and this is a great way to start creating a personal connection with your audience.

2. Show Your Happy Customers & Let Them Tell The Story

There are few things more powerful than an endorsement from a past client. Having a testimonial video on your website is an excellent way to show your past success and ensure confidence in your new clients.

3. Tell Them More About YOU

As mentioned earlier, it’s important to create a connection as soon as possible, When a customer is shopping around, they are more likely to hire the pro that they feel they can trust. This trust is often times built by simply showing your face and letting your potential clients know who you are.

In addition to an explainer or promotional video, we highly recommend having videos that show off your accomplishments or celebrate a milestone. Winning an award or reaching success with an established brand is something to be proud of and your customers will love to hear it, too.

Check out this video we created for Elliott, Robinson & Company and you’ll see what we mean!

Still have questions? Contact us directly at steve@clearpointvideo.com or by phone at 417-350-7068.