Top 3 Tips To Using Video Effectively

One of the first places a potential customer will go before contacting you is your website. For this reason alone, it’s vital to make sure your website offers the most information in the simplest way. No one wants to spend countless hours scrolling through paragraphs when they can watch a quick and engaging video instead.

These videos translate great on other platforms as well so don’t limit yourself to the site only. Consider adding your informative videos to newsletters and relevant forums so they get the most exposure.

If you’ve been thinking about making a video for your business, here are 3 great ways to use it:

1. Introduce Your Company and YOURSELF

Having a video on your homepage that introduces your products or services is the best way to keep a captive audience. Delivering clear and concise information, your video should explain what you do and address common questions your clients ask.

But people also want to know the people behind the brand so featuring a video that shows your face can help create a connection with the viewer.

A talking head style video is great for showing off YOU but you can also be more creative and incorporate an animated style video to explain the company. The industry you’re in dictates what style is best and this is a great way to start creating a personal connection with your audience.

2. Show Off Your Happy Customers

There are few things more powerful than an endorsement from a past client. Having a testimonial video on your website is an excellent way to show your past success and ensure confidence in your new clients.

3. Keep It Short

Always limit your videos to a few minutes so that you can retain the viewers attention. If you can deliver an engaging and fun video with informative content, they will be more likely to stay on your page and learn more about your company and services.

Want an example? Check out this video we created for Elliott, Robinson & Company and you’ll see what we mean!

Still have questions? Contact us directly by email at steve@clearpointvideo.com or by phone at 417-350-7068.