Training videos are very effective tools for communicating information to an audience about a specific subject or task. The audience can range from employees or curious individuals who are looking to learn more about your product or service. Having this information at their fingertips is incredibly beneficial and eliminates all the back and forth.
If your brand is thinking about making a training video, we recommend you focus on the following key points to ensure yours is engaging and effective.
INCLUDE INTERESTING GRAPHICS/VISUALS
Having a video that visually grabs your attention is key to keeping your audience watching. Be sure to include worthwhile visuals that help explain your overall point. Studies show that individuals are only able to retain 10-20% of written or spoken information but that number skyrockets to 65% when visual information is incorporated.
KEEP IT SHORT
Always remember to keep your videos short & concise. This doesn’t mean rush through things, but instead, focus on the most important ideas that are most crucial. If you have too much info to cover in a short video, consider making breakout, shorter videos that focus on individual, more specific topics.
BRAND IT
Put your logo on it! This might seem obvious, but still important to point out. Your company logo and/or signature graphic should be at the beginning and end of all videos. This helps establish your brand from the very beginning and remind the watcher who you are when the video is finished.
Do you feel ready to get started on making a training video for your company? Take just one minute to watch this one we made for FlexPro Meals that walks their existing customers through managing their food subscription service.
Still have questions? Feel free to contact us directly by email at steve@clearpointvideo.com or by phone at 417-350-7068.