When you shop for a new product, do you feel you gravitate toward the more entertaining and informative brands? Would you really prefer to just read about what they do or see what they do through a visual presentation?
I’m betting you prefer the latter. Rather than scroll through text, consumers like you may prefer to watch videos that are personalized to their interests. Recent surveys and every stat in our previous articles indicate that over 50% of consumers are interested in watching videos from brands as opposed to traditional marketing.
How Do I Get Started?
If you are considering videos (which you should!) as part of your marketing strategy, we encourage you to consider the following ways to highlight your brand-
Testimonials: Interview a past client and let them discuss their experience with your company. Hearing real life customers and not paid actors is what consumers really want.
Tutorials: Does your brand offer a product or service that would benefit from on demand instruction? Many software companies opt to provide quick and concise tutorial videos that show their users how to efficiently use the service. This type of video can be beneficial in numerous ways and allows for your customers questions to be answered immediately.
Explainer Videos: These videos are perfect for presenting a new product or service to a potential customer. Having a video like this on your website and social media platforms helps generate interest and business for your brand.
Company Culture: This is the type of video you want to promote on your careers or jobs page to attract the right people for your team or mission. You can also add it to your custom Indeed profile so applicants can see how great your company culture is.
Have you decide which type of video you want to get started with? Check out this video we created for Simple Solar and see how it explains their services and all its benefits.
Still have questions? Contact us directly by email at steve@clearpointvideo.com or by phone at 417-350-7068.