Explainer videos are on the rise and it’s easy to see why. We all want quick and concise information these days - gone are the days of flipping through stories and reading every word. People want quick snippets that relay the important information they need without losing their attention.
If you have a product or service that could benefit from a quick explanation, then consider making an explainer video. We’ve produced videos for businesses of all sizes. Here are the 5 key steps to consider when creating this type of video content.
1. Decide What Type of Explainer Video You Want
A lot of factors go into this decision and when you’re first starting off, they might not be that obvious. We’ve broken down the key things to consider:
**Does your product/service need to be demonstrated? This would probably require filming which is always an option but not necessary for all. If your product is an app or software, typically all that’s needed are screen recordings and voice over.
**On the flip side, can existing images of your product be paired with graphics and voiceovers to explain?
**Do you have a target budget?
**Who is your target audience? Considering this will help you determine the types of imagery that should be used in your explainer video.
2. Write A Script
This step can be difficult for most so we recommend you hire an experienced scriptwriter but you can easily begin an outline that indicates your value propositions. Providing a focused script outline to your video editor can be very helpful and ensure you get the video you want.
When writing your script, remember to get to the point right away. An explainer video is typically between 60-90 seconds so you want to include the most relevant information in a clear and concise way. You want to keep your audience engaged so focusing too much on little details should be avoided.
3. Choose A Reliable & Professional Video Production Company
Hiring the right company is so important and you want to make sure your video producer understands your same vision. When shopping, review their existing portfolio of similar videos to decide if they are a good match.
4. Make The Video
Depending on what type of video you chose from above, you may need to schedule filming days for a team to come out and capture any demonstrations, products, etc. Does this seem too labor intensive? Don’t worry! Not all projects require filming so be sure to ask your hired pro about other options if you want to avoid this.
5. Show Off Your Hard Work!
The fun part! Once your video is completed, get to work on showing it off as much as you can. Does your company have a website? What about profiles on social media platforms like Facebook, Instagram and LinkedIn? These are all perfect places to promote your new video and help expand your brand.
Also, consider creating an email campaign to distribute the video. Videos can be used as great tools for sales and marketing to send to potential customers before AND as follow-ups after meetings and demonstrations.
For example, we produced the following video for Tryazon.com a while back and they use it constantly as a marketing asset on their website, social media channels, email campaigns, as a pre and post meeting introduction to their service. Good video is not cheap so you want to get the most out of it.
That’s all there is to it! Still have questions? Don’t hesitate to contact us anytime at email@example.com