Thinking about making a marketing video for your business? Don’t wait- it’s an excellent investment and a sure way to spread your message to a wider audience. Before you begin, be sure to pay attention to the key trends that make marketing videos successful. Check out our top three below.
Tip #1: Keep It Short
Smaller, short form videos work best at capturing and keeping your audience’s attention. Including too much or unnecessary information is something to avoid. Briefly explaining your products or services with professionalism and clarity is a great strategy to follow.
Tip #2: Post the Video Where Your Audience Can Find It
This might sound super obvious but you would be surprised how many companies pay for an amazing video and then never post it on their website. Don’t make this mistake. A marketing video belongs on your homepage, your social media platforms and even your newsletters. DOn’t be afraid to show off the video to reach as many people as possible.
Tip #3: Have A Call To Action
After you have dazzled your prospective customer with your features and services, be sure to have a clear call to action. Clearly point out how the user can reach out or get started with your services. The whole point of a marketing plan is to gain more customers so make sure you have a clear and easy way for them to do so.
Watch this great example below- this is a video we created for HealthRev Partners. This quick 3 minute video explains the features of their new product and ends with clear instructions on how to get started.
Still have questions? Contact us directly by phone at 417-350-7068 or by email at steve@clearpointvideo.com