Video is the most effective way to communicate with your audience when you’re not able to be live. These days, most things are virtual which has really opened up endless possibilities for video and what you can accomplish by using it.
In case you’re still on the fence, check out these 3 stats that prove the importance of video for businesses.
1. Viewers Retain About 95% of a Video Message vs. Just 10-12% When Read
We know this sounds crazy, but it’s true! Users of your service or visitors of your website are far more likely to remember what you just explained when the message is via video.
How many times have you read a sentence or paragraph and retained absolutely nothing? How many times have you read that same sentence or paragraph multiple times and still did not retain the information? It happens to A LOT of us so don’t feel bad. It’s just another reason why video is emerging as the go to for all marketing and communication.
2. Average Users Spend 88% more time on a website with Video
We know that users prefer to skim website content rather than read it in-depth, but if you invite them in with visual content that's enticing, unique, and creative, then they will take the time to give it a watch to see whether or not it meets their needs. The only thing worse than not getting your potential customers attention is getting it and losing it because they were not engaged with your content.
3. Consumers are 62% More Likely to Negatively View a Brand that Published a Poor Quality Video
We can’t throw out all the positives without shedding some light on the reality of video expectations. A poor quality video can be all you need to tarnish your brand's reputation. When creating video content, don't cut corners just to save money, you may find your company losing money in the long run.
Don’t forget to make your videos fun and engaging, but also quick and effective like this video we produced for FlexPro Meals. They needed a marketing video featured on their website home page to show how easy it is to sign up and use their incredible meal service. Check out this quick 2 minute video we produced for them that does just that.
Still have questions? Contact us directly at steve@clearpointvideo.com or 417-350-7068.