What Is The Real Value Of Video Marketing?

This is such a great question and one that every business should consider when making a promotional, testimonial or even explainer video. Will the video addition benefit your company overall? Will the dollars spent toward it translate into increased revenue? Let’s break this down.

87% of Video Marketers Say Video Gives Them A Good Return on Their Investment

This statistic speaks for itself and it’s no wonder that video has become the go to for promoting a brand. With nearly 9 out of 10 people agreeing it’s worth investing in, it seems like a no brainer to us. And it’s also worth mentioning that the cost of making professional videos is much lower than other, more traditional forms of advertising.

94% of Video Marketers Say Video Has Helped Increase Understanding of Their Product or Service

This is huge! It’s one thing to capture a client and have them give your brand a try, but it’s another feat to retain them as long lasting forms of revenue. Without a connection to the company, clients can sometimes feel disconnected or feel that the process isn’t easy. Depending on your service, this can be vital to your business life span and having customers who know how to use your goods or services with ease and to their fullest potential helps ensure they stick around.

86% of Video Marketers Say Video Has Increased Traffic to Their Website

Getting your foot in the door is half the battle which is why SEO optimization and any chance to be in front of your potential customer is so important. Having video on your site can help you do that, too!

Have we convinced you yet? Check out this video we produced for Aspire which is a software company offering innovative and easy ways to manage a landscaping company. This video is featured on their website and helps explain and market their product- take a look!

Still have questions? Feel free to reach out directly by email at steve@clearpointvideo.com or by phone at 417-350-7068.

Statistics in this article sourced from wyzowl.